The way we create, manage, and scale content in WordPress is changing rapidly with Artificial Intelligence. From blog generation to SEO optimisation and personalised user engagement, AI tools are becoming an essential part of every content creator’s toolkit. But how do we combine these tools with Agile ways of working to deliver consistent, impactful, and ethical results?

In this session, Priyanka Shah—Agile Transformation Coach, Senior AI Ambassador, and Marketing leader—will share practical strategies to integrate AI into your WordPress content and marketing workflows. Drawing on her 20 years of IT and leadership experience, including leading award-winning marketing campaigns for PMI Pune Deccan-India Chapter, she will showcase how Agile + AI can help streamline publishing, enhance SEO, boost social media integration, and empower small teams to achieve enterprise-level impact.