In this talk, Aditya will share his own experiences of working on SEO beyond Google:

• How people’s search habits are changing.
• What he has learned from optimising content for platforms outside of Google.
• What this shift means for WordPress site owners, bloggers, and businesses.
• Simple steps you can take to show up wherever your audience is looking.
• If you’ve ever felt frustrated by Google updates or wondered what the “future of SEO” really looks like, this session will give you a fresh perspective (with some real stories, wins, and fails from Aditya’s journey).